1:50
One email, many customers
Send one email to the right customers at a pace your team can handle. See how to build an email campaign in four short steps in Sales Intellect.
What this video answers
What is a website funnel?
A picture of how people find your website and what they do once they get there - from the page they land on to asking for a quote or tapping to call.
Watch this part (0:00)Can I see where my website visitors come from?
Yes. Every visit is filed automatically by where it came from: a Google ad, a natural Google search, or somewhere else, like a local directory or someone typing the address straight in.
Watch this part (0:15)How can I see which pages lead to enquiries?
The funnel's ribbons follow people across the site, and the thicker the ribbon, the more people took that path. Click any step to see where its visitors came from and where they went next, so you can spot the page where people drop off.
Watch this part (0:27)How do I know which ads and sources convert best?
The funnel's top line sums it up: how many came in, how many reached a goal, what share that is, and which source converts best.
Watch this part (0:42)Can I follow up the visitors in a funnel?
Visitors who became customers are linked to their contact record, so any step becomes a list you can call, email or hand to a workflow.
Watch this part (1:00)How do I set up a website funnel?
Draw it in minutes: a column for each stage, with pages, events (like a tap to call) and forms. Big Hits even suggests the pages that get the most traffic.
Watch this part (1:09)Everything said in the video
0:00
Website funnels
Website funnels show how people find Acme online, and what they do once they get there. Here's their main one: website enquiries.
0:15
Where visitors come from
Every visit is filed automatically by where it came from: a Google ad, a natural Google search, or somewhere else, like a local directory or someone typing the address straight in.
0:27
Following the journey
The ribbons follow people across the site: the page they landed on, then whether they asked for a quote, or just tapped to call. The thicker the ribbon, the more people took that path.
0:42
The summary and each step
The top line sums it up: how many came in, how many reached a goal, what share that is, and which source converts best. Click any step to see where its visitors came from, and where they went next, so you can spot the page where people drop off.
1:00
Known customers and designing a funnel
Visitors who became customers are linked to their contact record, so any step becomes a list you can call, email, or hand to a workflow. The funnel itself is drawn in minutes: a column for each stage, with pages, events like a tap to call, and forms. Big hits even suggests the pages that get the most traffic.
1:22
Wrap-up
So Acme can see which ads and pages bring in real enquiries, and spend where it counts.
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