Sales Intellect
Shared sending domains

One email domain. Many clubs, branches or divisions. DNS set up once.

Universities, sporting bodies, franchises and multi-site companies all share one email domain. Sales Intellect lets every club or branch send from it in its own account, while the DNS records are added exactly once, by whoever goes first.

Reading this because a colleague sent you the DNS records? The short version: add them once, and no other club or branch will ever ask you for DNS changes again.

How it works

The domain is verified once. Each club proves its own addresses.

Every club or branch has its own Sales Intellect organisation: its own contacts, campaigns, workflows, team and reporting. What they share is the sending domain, and sharing it takes three steps, only the first of which touches DNS.

The first organisation verifies the domain

Whoever sets it up first (head office, or simply the first club to get going) adds the domain in Sales Intellect and is given a handful of DNS records. Once those are live at the DNS host, the domain is verified for the whole platform.

Every other organisation joins it

A later club or branch types the same domain into its own account and is told it is already verified. There is nothing to add at the DNS host, no ticket for IT and nothing for the first organisation to approve.

Each one proves the addresses it sends from

A club may only send from addresses it has proved are its own: we email a code to the address, someone with that mailbox enters it, and the address is theirs to send from. Verify as many as you like: events@, membership@, president@.

Kept separate

Shared domain, separate everything else.

Contacts and campaigns

Each organisation sees only its own contacts, lists, campaigns and workflows. Sharing a domain shares nothing else: one club cannot see who another club emails.

Sender addresses

A club sends only from the addresses it verified. It cannot send as another club's mailbox, and the organisation that did the DNS work is the only one that may send from any address at the domain.

Reputation and reporting

Every organisation is a separate sender at our mail provider, so its volume, bounces and complaints are tracked on their own. Delivery reports, unsubscribes and statistics belong to the club that sent the email.

For the IT team

What the one-off DNS setup involves.

The first organisation's Sales Intellect account lists the records, offers them as a zone file, and re-checks them automatically until they are found. They are the standard records any modern email service asks for:

  • Three CNAME records for DKIM signing, on xxx._domainkey.yourdomain hosts.
  • One MX and one TXT (SPF) record on a subdomain of their own, salesint.yourdomain, used for bounce handling.
  • Nothing on the domain itself. The domain's own MX, SPF and DMARC records are untouched, so normal mail, Microsoft 365, Google Workspace and the website carry on as they are.
  • Once. The records belong to the domain, not to a club. Every organisation that joins later reuses them.

A TTL of 3600, or the provider's default, is fine. Records are usually picked up within the hour; the person who asked will see the domain turn green in their account.

Common questions

Things people ask before they say yes.

Does head office have to go first?

No. Whoever adds the domain first does the DNS work; everyone after that joins. If the first club later leaves, the domain stays verified for the others.

Can a club send as any address at the domain?

Only the organisation that verified the DNS can. A joining club sends from the addresses it proved with a mailed code, which keeps one club from emailing as another.

Does joining need anyone's approval?

No approval step, because the mailbox is the proof: to send as events@yourdomain you must be able to read email sent to events@yourdomain.

What if a club has its own domain too?

An organisation can have several sending domains and pick one per campaign or workflow. The shared domain is simply one of them.

Are unsubscribes shared?

No. A person who unsubscribes from one club's email is unsubscribed from that club. Each organisation keeps its own list, its own consent and its own history.

Can the DNS records be removed later?

Yes, and sending from the domain stops for every organisation using it. Removing a club's own Sales Intellect account never touches the DNS.

Sales Intellect

A CRM built for organisations made of organisations.

Contacts, sales process, forms, workflows and email campaigns, with each club or branch running its own account and the shared domain doing the sending. Australian-built and supported. Here is the whole product.

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